Anita Flavina Premium International Dance Shoes Brand
Designed by Dancers for Dancers
Anita Flavina Dance Shoes are hand made in Italy. International professional dancers seeking hand made in Italy dance shoes that ozzed stability, comfort and style propositioned Anita Flavina to create their dream premium quality dance shoes collection. They now experience a vast difference in their dancing shoes when they wear our brand.
We care about giving you the ulimate experience of comfortable and happy dance feet. We use Italian’s finest leathers which on all our uppers insoles, linings and soles of our shoes. For ladies styles we will also use silk or satin uppers.
We work with professional dancers on designing the technical aspects of each style to give you performance led dance shoes. Our components for each shoe and the skill and precision in which each dance shoe is hand crafted gives you the highest level of stability.
We, being at the forefront of premium Italian dance shoe making, offer you stylish and elegant dance shoes that look fablous on your feet, pleasing to the eye and will give you the confidence to perform to your highest level.
Our production team in Italy consists of fourth generation dance shoe makers who possess the knowledge and experience but brace innovation to create the most comfortable dance shoes our dancers have ever worn.
''The most comfortable dance shoe brand I have worn''
Annalisa Di Filippo - Professional Dancer, International Dance Teacher, International Dance Adjudicator
Anita Flavin CEO and Creative Director
Chasing her dreams of working in fashion, Anita enrolled in a business course
at the world-renowned London College of Fashion and emerged with a honours degree.
Next step saw her manage the buying department at leading UK retailer, Office Shoes, where she spotted a niche in the market and took the brave leap into starting her own footwear label, working with suppliers in China and the Far East. Much critical and commercial success followed – her brand being carried by TopShop, Harrods,Selfridges, Fenwicks and Schuh and many independent retailers throughout the UK and Ireland. During this time and due to her success working with manufacturers in the Far East, Anita was asked to be the UK representative for international codes of conduct by the British Footwear Association. This remains a cause very close to Anita’s heart and demonstrates her belief in the importance of running an ethical business. A shift in production base to Italy moved the focus to a more premium product reflecting the handmade ethos of the Italian artisans with whom she is now collaborating. Her reputation for having an understanding of well-crafted
shoes led to a request to create a line of wearable, fashion forward dance shoes for contestants featuring on the hit television show, Dancing With the Stars. Anita understood the technical needs of a performance shoe and has engaged with top professional dancers from all over the world to ensure their dance shoes needs are addressed in the collection. The dance shoes, created by a team of fourth generation Italian artisans have been described by pro-dancers as the most comfortable dance shoes they have ever worn. With each collection, Anita strives to evolve and improve the dance shoes collections. Her success has attracted more social dancers to her work and the designs will soon be as wearable on the street as they are on the dance floor.