I wish to take this opportunity to introduce myself to you. I am Anita Flavin founder of Anita Flavina Dance Shoes. In January 2016 in The Plaza Hotel, New York City I met with two international professional dancers Alek Dokuleski and Esther Frances via pure co-incident, which to me really means fate. We were at totally different stages in our lives and embarking on new adventures. I had never danced before, this world was new to me, but as soon as I entered, I was captured. I fell in love at first sight. Of course this is what led to the beginning of Anita Flavina Dance Shoes.
I have been in the footwear and luxury fashion industry for thirty years, my journey in this field has brought me all over the world, however for the last ten years I have been operating my businesses with the Italian's and I have been blessed to spend time in Italy and become part of community life at the heart of the Italian exquisite footwear region Le Marche. As we all know the Italians love to dance and are passionate about their footwear, dancing shoes included.
Alek was in the process of launching Arthur Murray Dance Studios in Broadway, both Alek and Esther expressed to me what they were seeking for in dance shoes especially ballroom dancing shoes and latin dancing shoes. Over a period of time in Italy when I was preparing my launch for Anita Flavina Ladies Luxury Italian Footwear Brand www.anitaflavina.com I sourced an Italian fourth generation dance shoe factory, which for me I can only compare to a vision of walking into an Aladdin’s cave, there are three generations of one family in their team of artisans which hand crafts each individual dance shoe.
I began to spend time with this family and their team, I grew to know them and respect their craftsmanship and work ethic. I quickly began to realise they have a good reputation within the footwear industry for dance shoes which in Italy is regarded as a specialised niche. I look forward to producing behind the scenes videos for my future blogs for you to watch.
The artisan’s I work with have hand crafted dance shoes for Anita Flavina’s first collection for social dancing. Step by step we will expand our collections and move onto professional dance shoes. But for me it is important to achieve each goal with consistency and perfection, also to connect with my dance schools, teachers, students and everyone who reads my blog, so we can move forward with passion in achieving our goals as one. I ask you to lead our dance and I will follow listening to what you are seeking with regard to comfortable Italian dance shoes.
Now I understand why the words ‘Dance, dance wherever you may be’ kept coming into my mind for no reason, it was and is my destiny.
I wish to thank everyone that has supported and guided me, first we were strangers and now we share our dreams. Above all it is the mission of Anita Flavina Dance Shoes to provide an excellent and honest service step by step.
Now let's commence this dance together.
The link to our website is: anitaflavina.com
Our IG is @anitaflavinadanceshoes
Esther and Alek in New York City where the vision of Anita Flavina Dance Shoes began
Three generations of one family is amongst our team of artisans that hand craft each individual dance shoe
Alek style dance shoes for men
Joanna dance shoes for ladies available in different heel heights
Myself (Anita) working on Anita Flavina Dance Shoes